National Meeting NewsState Insurance Regulators Look to the Future of Market Conduct RegulationMar. 25, 2026

SAN DIEGO, Calif. (March 25, 2026) State Insurance Regulators Look to the Future of Market Conduct Regulation Solvency regulation and market regulation represent the two main pillars of insurance regulation, and states have directed considerable attention and energy to solvency regulation since the Great Financial Crisis. Recognizing the need, however, for an up-to-date, holistic assessment of the market regulatory framework, the National Association of Insurance Commissioners’ (NAIC) Market Regulation and Consumer Affairs (D) Committee appointed a new Market Conduct Regulation Modernization (D) Working Group during the NAIC’s 2026 Spring National Meeting. “Artificial intelligence, new distribution models, national scale vendors, and other technological advances are significantly changing both consumers’ expectations and insurers’ business models and practices,” said Illinois Department of Insurance Director and (D) Committee Chair Ann Gillespie . “State insurance regulators focus on leading, not just responding. That means undertaking a comprehensive assessment of the current market regulatory framework and identifying opportunities to enhance policyholder protection, while creating efficiencies for regulators and companies.” NAIC Members’ aim is to develop a strategic, forward-looking roadmap to determine if today’s market conduct regulatory framework has the data, systems, tools, and supervisory approaches needed to oversee a rapidly evolving insurance business model. The work will also help ensure the framework is efficient, collaborative, and risk-focused. The NAIC will take an inclusive and deliberate approach to collect broad input throughout 2026, aiming to deliver actionable recommendations by the end of the year. About the National Association of Insurance Commissioners As part of our state-based system of insurance regulation in the United States, the National Association of Insurance Commissioners (NAIC) provides expertise, data, and analysis for insurance commissioners to effectively regulate the industry and protect consumers. The U.S. standard-setting organization is governed by the chief insurance regulators from the 50 states, the District of Columbia and five U.S. territories. Through the NAIC, state insurance regulators establish standards and best practices, conduct peer reviews, and coordinate regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally.